Minimalist LEGO – Imagine campaign

Check out this awesome advertising campaign by German agency Jung Von Matt dubbed the ‘Imagine’ campaign for LEGO. They have used the the most basic of the LEGO blocks to create your favourite cartoon characters. It’s always the simplest of ideas that are the best.

They made The South Park gang, The Simpsons, Asterix and Obelix ,The Smurfs, The Ninja Turtles, Bert and Ernie and Donald Duck and his boys.